Measurement design
Define the actions that matter and how each will be recorded. Keep names, definitions, and reporting consistent across campaigns and locations.
Explore measurement designKnow what to do next.
Measurement planning, tracking reviews, and reporting that connect digital marketing to business decisions, with attention to healthcare privacy.
What we’ll work on
- Measurement design
- Tracking review
- Reporting and research
Trusted by healthcare organizations across North America
Start with a question, not a dashboard.
Which channels bring useful inquiries? Where do people stop before completing a form? Which locations have room to grow? A measurement plan should help you answer questions like these.
We review the data you collect, how it is defined, and where it goes. Then we build reporting your team can use. For healthcare clients, tracking decisions are reviewed with the people responsible for privacy and compliance.
Tracking review
Inventory tags, forms, pixels, and third-party tools. Examine what they collect and where information is sent, including appointment and portal flows.
Explore tracking reviewReporting and research
Connect channel results with operational context. Use customer research and location-level reporting to investigate what the numbers alone cannot explain.
Explore reporting and researchWe’re not just another agency. We measure what matters.
Traditional agencies
- One size fits all tactics
- Limited visibility
- Generalist approach
- Risky or non-compliant workflows
Fillungo
- Transparent ROI tracking
- Proven location growth
- Built for medics & aesthetics
- HIPAA-compliant strategies
A plan you can act on.
A clear order of work, with the reasoning behind each step.
- 1
Agree.
Agree on the business questions and review the existing data sources.
- 2
Document.
Document events, data flows, access, and privacy requirements.
- 3
Validate.
Validate collection, build reporting, and use it to guide decisions.
In their words.
“Partnering with Fillungo has been crucial for our practices’ success. They have not only helped us reduce the cost of acquiring new patients but have also significantly increased our patient volume. Their support has been invaluable as we’ve opened new locations and expanded into new markets, ensuring our growth has been both steady and successful. We couldn’t have done it without them!”
Jessica LevyChief of Staff, CPI“Fillungo has been a valued partner managing Twill’s paid media. They have effectively and efficiently run our campaigns in the challenging healthcare industry. Not only have they proposed and adapted strategy based on changing objectives of Kopa, they have quickly shifted in an agile environment to implement solutions for high-performing campaigns.”
Elise PietracatellaVP Marketing, Twill Health“As a growing medspa with multiple locations, I just didn’t have the time or expertise to manage digital marketing and track performance across sites. Fillungo stepped in as more than just an agency — they became part of our team. They built workflows to handle our reviews, streamlined reporting so I finally understand what’s working, and proactively bring ideas that keep us ahead of local competition. I can focus on running the business, knowing the marketing side is in good hands.”
Before we get started.
Straight answers to fair questions.
Can a tracking tool make us HIPAA compliant?
A product or configuration alone cannot establish compliance. The information collected, its use, vendor relationships, and your policies all matter. We work with your privacy and legal advisers on the implementation.
Can you fix our existing analytics setup?
Yes. We can review the current implementation, identify missing or duplicated events, and document a practical plan for correction.
Let’s talk about your locations.
Tell us what you’re working toward. We’ll reply to find a time that suits you.
Hi, I’m Scott — I help multi-location healthcare practices attract more of the patients they love to serve. With years of experience in strategy-first marketing, I’m passionate about making growth feel achievable (and even exciting) for busy providers. If you’re ready to explore new ways to reach and retain patients, I’d be happy to connect and share ideas.