Healthcare marketing that keeps every location booked.

For multi-location practices: we turn ad spend, search and reviews into booked patients, and show you exactly which dollars did it.

  • 35 new locations opened by our clients in 2025
  • Rated 4.6 on Clutch and 5.0 on Google
  • Every result reported in booked patients, not clicks
Capitol Pain InstituteMulti-location pain management
2×

more new patients from online channels, year over year

5×growth in the share of patients coming from online
Samemarketing budget, lower cost per patient
Read the case study

Trusted by healthcare organizations across North America

More locations shouldn’t mean more guesswork.

Every new clinic adds another ad account, another Google listing, another set of reviews to manage. Costs climb, reports multiply, and it gets harder to answer the only question that matters: which marketing is actually bringing patients through the door?

Ad spend you can’t trace.

You’re paying for clicks, but you can’t tie them to booked appointments.

Locations patients can’t find.

People search nearby. If a location isn’t in the map results, a competitor gets the call.

Reports that don’t answer anything.

Pages of impressions, and still no clear next step.

You shouldn’t have to guess whether your marketing is working.

Scott Calise, founder of Fillungo

We measure success the way you do: in booked patients.

“Hi, I’m Scott — I help multi-location healthcare practices attract more of the patients they love to serve. My team connects your ads, listings and bookings, so every decision is based on what’s actually filling your schedule.”

Scott Calise, Founder

  • 20+ years of experience
  • 4.6 on Clutch
  • 5.0 on Google

What it looks like when it works.

Multi-location pain management

2×

New patients from online, year over year.

A pain management group growing across Texas, Ohio and Kentucky needed to fill new and existing clinics without relying on physician referrals. We set up tracking, targeted ads by location, and strengthened local search at every office.

  • 2× new patients from online, year over year
  • 5× growth in the share of patients coming from online
  • Same budget, with a lower cost per new patient
See the case study
“They have not only helped us reduce the cost of acquiring new patients but have also significantly increased our patient volume.”
Jessica LevyChief of Staff, CPI

Everything a new patient touches, working together.

Paid ads

Google, Meta and more, aimed at patients who book, not just click.

Local search & reviews

Show up in the map results, and give people a reason to choose you.

Reporting you can read

One view of ads, calls and bookings, broken down by location.

Market research

Know where demand is, what patients want, and what competitors miss.

Patient retention

Follow-ups and review requests that bring patients back.

Expansion strategy

Pick new markets with data, and open each clinic with demand ready.

Getting started is simple.

Three steps from first conversation to fuller schedules.

  1. 1

    Book a call.

    Tell us about your locations and what you want to grow.

  2. 2

    Get a clear plan.

    We show you where patients are slipping away and what to fix first.

  3. 3

    Fill your schedule.

    We run the work and report back in booked patients.

Picture every location running at capacity.

Without a clear plan

  • Another year of rising ad costs
  • Competitors taking the map results
  • Budgets decided on gut feel

With the right partner

  • Schedules filled weeks out
  • A report that shows which channels brought in patients, and what to do next
  • The confidence to open your next location knowing demand is already there

What our clients have seen.

35

new locations opened by our clients in 2025

#1

Digital became the top source of new patients

Straight answers to fair questions.

Healthcare marketing, simplified.

What does Fillungo do?

Fillungo is a data-first healthcare marketing agency based in Chapel Hill, North Carolina. Since 2016 it has helped multi-location practices, including medspas, pain management clinics, urgent care centers and float spas, grow patient volume through paid advertising, local SEO and reputation management, analytics and reporting, and market research.

Who is Fillungo best suited for?

We work best with growth-focused healthcare providers—like medspas, pain management clinics, urgent care providers, and float spas—who operate multiple locations or plan to expand. Our clients typically need scalable marketing systems, clear reporting, and measurable results.

Why should I work with a marketing agency instead of handling it in-house?

You get a full team of healthcare marketing experts for less than the cost of one hire — no training, no trial-and-error.

We’ve worked with agencies before and didn’t see results—how are you different?

Every strategy starts with in-depth patient and market research, competitor analysis, and a clear link to real business objectives. We specialize in multi-location healthcare, unifying your marketing and operational data so you can see exactly what’s working and why. Success is measured in booked patients and sustainable market growth—not just clicks or impressions.

Do you understand the medical field and our patients?

Yes, we understand medical compliance, seasonal patient patterns, and the competitive landscape. You won’t need to explain HIPAA or your specialty; we already know how to market within those regulations.

How soon will I see results?

Some results can happen fast—paid search campaigns often generate patient calls within days. Others, like SEO, take longer but create lasting growth that builds over time. We combine quick wins with long-term strategies that build momentum, so you see value now while setting your business up for sustained success.

Let’s fill your schedule.

Tell us about your locations and goals. We’ll reply to find a time that suits you.

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