Assess the starting point
Review websites, organic visibility, paid accounts, tracking, and the way inquiries enter the business.
Explore assess the starting pointKnow what you’re building on.
Digital marketing assessment and execution for private-equity-backed healthcare groups, from diligence questions to portfolio priorities.
Where we usually start
- Assess the starting point
- Prioritize the work
- Support execution
Trusted by healthcare organizations across North America
Separate opportunity from assumption.
A marketing dashboard tells only part of a practice’s story. Before using it to support a growth plan, you need to know how the data was collected, what the inquiries represent, and whether the business can handle additional demand.
We assess digital marketing foundations and help operating teams turn findings into a practical work plan. The assessment identifies evidence, gaps, and assumptions rather than treating a forecast as a promise.
Prioritize the work
Distinguish foundational repairs from opportunities to increase demand. Consider implementation effort, operating capacity, and dependencies.
Explore prioritize the workSupport execution
Help the portfolio team coordinate analytics, websites, local search, and campaigns against agreed goals.
Explore support executionWe’re not just another agency. We measure what matters.
Traditional agencies
- One size fits all tactics
- Limited visibility
- Generalist approach
- Risky or non-compliant workflows
Fillungo
- Transparent ROI tracking
- Proven location growth
- Built for medics & aesthetics
- HIPAA-compliant strategies
A plan you can act on.
A clear order of work, with the reasoning behind each step.
- 1
Agree.
Agree on the diligence or operating questions and request access to the relevant sources.
- 2
Review.
Review channel performance alongside tracking quality and market conditions.
- 3
Present.
Present findings, assumptions, and a prioritized implementation plan.
In their words.
“Partnering with Fillungo has been crucial for our practices’ success. They have not only helped us reduce the cost of acquiring new patients but have also significantly increased our patient volume. Their support has been invaluable as we’ve opened new locations and expanded into new markets, ensuring our growth has been both steady and successful. We couldn’t have done it without them!”
Jessica LevyChief of Staff, CPI“Fillungo has been a valued partner managing Twill’s paid media. They have effectively and efficiently run our campaigns in the challenging healthcare industry. Not only have they proposed and adapted strategy based on changing objectives of Kopa, they have quickly shifted in an agile environment to implement solutions for high-performing campaigns.”
Elise PietracatellaVP Marketing, Twill Health“As a growing medspa with multiple locations, I just didn’t have the time or expertise to manage digital marketing and track performance across sites. Fillungo stepped in as more than just an agency — they became part of our team. They built workflows to handle our reviews, streamlined reporting so I finally understand what’s working, and proactively bring ideas that keep us ahead of local competition. I can focus on running the business, knowing the marketing side is in good hands.”
Before we get started.
Straight answers to fair questions.
Can you support an assessment before an acquisition?
We can review the information made available during diligence and identify where access or data quality limits the conclusions. Scope and confidentiality requirements are agreed first.
Do you guarantee revenue or EBITDA improvements?
No. Marketing is one factor in business performance. Any forecast must make assumptions explicit and account for capacity, conversion, and operating conditions.
Let’s talk about your locations.
Tell us what you’re working toward. We’ll reply to find a time that suits you.
Hi, I’m Scott — I help multi-location healthcare practices attract more of the patients they love to serve. With years of experience in strategy-first marketing, I’m passionate about making growth feel achievable (and even exciting) for busy providers. If you’re ready to explore new ways to reach and retain patients, I’d be happy to connect and share ideas.