top of page

Marketing & Growth Manager

We are currently seeking a highly motivated and results-oriented Marketing Manager to join our data-driven research and marketing agency. We are looking for someone who loves to create marketing campaigns, look at the data, and tinker with them to get the best possible results. 

 

The primary responsibility of the Marketing Manager will be to develop and execute lead gen/outreach strategies to find, attract and secure introduction calls with prospects that align with our company’s goals. 

 

The Marketing Manager will plan and execute these campaigns, primarily via email marketing, but aim to grow the program to include social media, in-person events, and partnerships with industry organizations.

​

Senior leaders will guide which industries/companies should be targeted and the services to be marketed, which the Marketing Manager will then proceed to execute all the necessary steps to launch a campaign in support of those targets/objectives with a goal of securing meetings on the sales team’s calendars.

​

Such steps include: 

  • Create target lists via our CRM/sales lead software

  • Execute the necessary setup within our email marketing tools

  • Helping find and manage copywriters/editors

  • Helping find and manage graphic designers

  • Overseeing the creation of new website pages and copy

 

While these are the general steps, the process and how to get this done will be yours to define and refine as needed. Every member of our team is given autonomy and ownership on how to achieve their's and their team's goals.

​

We promote the use of data to drive decisions to our Clients, therefore the Marketing Manager will be expected to analyze and report on the effectiveness of their marketing campaigns against KPI targets and goals.

 

The successful candidate will be expected to learn about the clients/industries we support and the services we offer, as well as stay up-to-date with industry trends and innovations to continually improve the effectiveness of our marketing efforts (i.e., “How can we utilize AI-based tools to make this process more efficient?). 
 

Experience:

  • 2-5 years of experience in a digital marketing-based role

  • Demonstrate experience in finding and managing team members to achieve a common goal

  • Familiarity with such tools, or their alternatives, like:

    • MailChimp, LemList, HubSpot

    • Google Analytics

    • Seamless.ai, ZoomInfo, LinkedIn Sales Navigator

    • Wix, SquareSpace, Wordpress

 

Specifics:

  • The role will be on a contractor basis and can be full-time or part-time, depending on the candidate's availability

  • US candidate is preferable, but not required if fluent in English

  • Remote-based (we work EST time zone)

  • Salary and/or hourly rate dependent upon level of experience

​

Please share your background and examples of projects to demonstrate your experience:

  • Developing and executing marketing strategies that align with the company's overall business goals.

  • Conducting market research to identify trends, customer needs, and competitive positioning.

  • Planning and executing marketing campaigns, including email marketing, social media marketing, and advertising.

  • Collaborating with cross-functional teams to create marketing materials such as brochures, website content, and sales presentations.

  • Developing and managing the marketing budget to ensure maximum return on investment.

  • Analyzing and reporting on the effectiveness of marketing campaigns, including measuring and reporting on key performance indicators (KPIs).

  • Identifying opportunities for new business and developing strategies to attract new clients.

  • Maintaining and building relationships with existing clients to ensure ongoing business.

  • Staying up-to-date with industry trends and innovations to continually improve the effectiveness of the company's marketing efforts.

  • Managing and mentoring a team of marketing professionals, including setting goals, providing feedback, and evaluating performance.

  • Coordinating and overseeing events and trade shows.

  • Managing public relations and overseeing communication with the media.

  • Ensuring that all marketing materials are in compliance with legal and ethical standards.

bottom of page