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Many businesses are unaware of the challenges and implications.
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What you get
Dedicated Team
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Predictability
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Responsible and Transparent
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Scaleablity
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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
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Scott and team were very thoughtful of our business goals, highly detailed and helped us transition to GA4. We would have overlooked a bunch of things if we hadn’t had the team’s help.
Do you know the difference between ‘users’ in UA vs GA4?
UA uses a device-based counting method, where each device accessing the website is counted as a unique user. GA4 uses a user-based counting method, where a unique user is determined by a combination of factors such as device, browser, and user ID. This means that a user can be tracked across multiple devices, resulting in a more accurate count of unique users.
User ID: UA requires the implementation of a User ID to track the same user across multiple devices. GA4, on the other hand, uses a built-in user ID that is automatically generated for each user, which eliminates the need for additional implementation.
Cross-device tracking: GA4 allows for cross-device tracking by default, which means that user activities can be tracked across multiple devices and platforms. UA does not have this capability by default and requires additional implementation to enable cross-device tracking.
Cookie-based vs. Device-based tracking: UA uses cookie-based tracking, which means that users must have cookies enabled on their devices for accurate tracking. GA4 uses device-based tracking, which means that users can be tracked even if they have cookies disabled.
I highly recommend Fillungo. They are very transparent, work efficiently, and the price they charge is fair.